City of Karl­sruhe — Office of Exter­nal Rela­tions and Strate­gic Marketing

The Exter­nal Rela­tions and Strate­gic Mar­ket­ing (SAM) unit of the Karl­sruhe city admin­is­tra­tion is the city’s inter­na­tion­al inter­face to the region, to Stuttgart, Berlin and Brus­sels, and worldwide.

The goal is to clear­ly posi­tion Karl­sruhe in inter­na­tion­al com­pe­ti­tion. SAM’s tasks include steer­ing the strate­gic direc­tion of exter­nal rela­tions, coor­di­nat­ing region­al, cross-bor­der and Euro­pean coop­er­a­tion as well as munic­i­pal devel­op­ment coop­er­a­tion, and expand­ing and main­tain­ing a Euro­pean and world­wide network.